Why Professional video matters to your business…

Here’s the bottom line; online video is the fastest growing media by a landslide, and if you’re not using it, you’re behind. Unlike traditional advertising, online video is sought after by potential viewers. All traffic is organic, netting much higher click through rates and ROI. Without a doubt, online video is rapidly becoming one of the most effective marketing tools for selling products and building brands. Let’s take a look at some numbers:

Social media marketing is growing at an extreme rate and video is predicted to make up 82% of all internet traffic by 2021. For comparison, 24% of drivers visited a business after reading a billboard on the way home, according to a study by Arbitron, while 43% of internet users visited a business after watching a YouTube video, according to Google’s traffic measurements. Those same statistics stated that 97% of online video watchers took an immediate action after watching a YouTube video posted by a business, whether it be clicking through to the website, visiting the business, making a phone call, etc.

For small businesses, video can seem like a big investment, but when compared to traditional television advertising, the cost is relatively low. When posting a video to YouTube or Facebook, there’s no cost for ad space or run time. The only cost is the cost of production.

Obviously, video is becoming an increasingly popular medium and an affordable alternative to traditional advertisement. Professional video will separate your business from cell phone videos being produced by your competition. Have an idea? Let us build your brand.

NorthDeckProductions@gmail.com